As an Independent Agent, I've come to realize I must strive to be creative in how I market my agencies. Times have drastically changed and competition is tough. We all basically have the same product, so I had to do something to set us apart from everyone else to get new customers in the door.
Last year I began the process of coming up with different ideas to set my agencies apart so we would have something unique for people to remember. We began what we call "Cookie Friday" at each location and we bake Otis Spunkmeyer cookies every Friday morning to hand out to our customers. The feedback we've gotten has been very positive and people actually tell their family and friends about us and to come in on Friday's because we have the best cookies! The FedEx, UPS and Mailman also enjoy this little perk and they've even referred us business!
All agents need to find something that sets them apart from the "guy down the street" to make that new customer give you a chance. Bottom line, good customer service will usually keep them coming back, but sometimes the biggest challenge is getting them in the door to begin with.
Christine Huddleston
All About Insurance